ALIA Social media guidelines

Social media such as Twitter, Facebook, YouTube, and blogging allow ALIA to engage with Members and the wider public quickly and effectively.

If you are at all uncertain about whether a post is suitable, please discuss it first with the Communications team – 02 6215 8222 or media@alia.org.au.

Introduction 

ALIA’s representation on social media platforms play an integral role in engaging with ALIA Members and the wider public. It is important that we maximise our social media reach while protecting our public reputation.

 

Purpose 

ALIA seeks to encourage information sharing among its membership, staff and volunteers and seeks to utilise the experience of its employees and volunteers in generating appropriate social media content.

At the same time, social media content posts should be in keeping with the image that ALIA wishes to present to the public and posts made through its social media channels should not damage the organisation’s reputation in any way.

 

Core policy

ALIA’s social media policy shall be consistent with the following core values:

ALIA should seek to grow its social media base and use this to engage with existing and potential Members and stakeholders. At the same time, a professional balance must be struck which avoids placing the organisation’s reputation at risk.

  • Integrity ­­­– ALIA staff will not knowingly post incorrect, defamatory, or misleading information about its own work, the work of other organisations, or individuals. In addition, it will post in accordance with Copyright and Privacy principles.
  • Professionalism ­­­­– ALIA’s social media represents the organisation as a whole and should seek to maintain a professional and uniform tone.
  • Information sharing ­­­– ALIA encourages the sharing and reposting of online information that is relevant, appropriate to its aims and of interest to our Members.

 

Responsibilities

The Communications Officer oversees social media and helps develop a strategy in line with the organisation’s aims.

Staff at ALIA post on behalf of ALIA using one of the ALIA handles ­­­– @ALIANational, @aliaconference, @ALIAonline and @joinFAIR.

The Communications Officer has the ultimate responsibility for:

  • Ensuring that all posts are in keeping with ALIA’s social media guidelines.
  • Ensuring appropriate action is taken to correct or modify inappropriate posts (including defamatory or illegal content).
  • Ensuring that appropriate and timely action is taken in repairing relations with any persons or organisations affected by the offending post.
  • Moderating and monitoring public response to social media such as comments and replies, to ensure trolling and spamming does not occur, to remove offensive or inappropriate replies, or caution posters, and to reply to any further requests for information generated by the post topic.

It is important to maintain the balance between encouraging discussion and information sharing and maintain an appropriate online presence.

 

Posting to social media

When communicating events or information from the main ALIA National accounts, retweet or share rather than cutting and pasting as a new tweet or post. It can be misleading and prompt Members to ask questions of a group or committee administrator who may not have all the information, rather than the original organisers.

Before social media posts are made on any account branded by ALIA, users should ask themselves the following questions:

  • Is the information that I am posting or reposting likely to be of interest to ALIA Members, stakeholders and followers?
  • Is this information relevant to the audience following this specific group?
  • Is the information in keeping with the interests of ALIA and its aims?
  • Could the post be construed as unfairly biased towards or against an individual, organisation or project?
  • If there is a link attached to the post, does the link work and have I read the information it links to and judged it to be an appropriate source?
  • If reposting information, is the original poster an individual or organisation ALIA would be happy to associate itself with?
  • Is the tone and the content of the post in keeping with other posts made by ALIA? Does it maintain the organisation’s overall voice?
  • When choosing a hashtag for your event, check its prior use and other meanings it may have outside of your purpose.
  • Pinned tweets and posts should be avoided, or updated very regularly.

 

Revision

Guidelines effective October 2020, to be reviewed every two years.