Introduction
You are entering the
profession at a very exciting time. Some people may call it an
interesting time. You recall the Chinese curse, "May you live in
interesting times". Certainly, you are starting a career in
librarianship at a time of m assive change, exploding opportunities and
increasing competition, all of which flow from technological
developments.
Your next priority, that
is, after passing your final exams, preferably with flying colours,
will be to get yourself a job. You are all, no doubt, hoping to be
lucky enough to find a job that will be the first step in a great
career ladder.
Luck, however, in the
context of a career, translates into hard work and the foresight to
ensure that you fit the jobs you take, that you understand yourself and
the dynamics of the workplace, that you continually update, improve and
expand yours kills, and that you make a contribution to your profession.
Nobody's career progresses
at a consistent rate, and it is possible to plateau, to seem to be
stuck at one level with no possibility of moving forward. This is more
likely to happen if, during the job selection process, you ignore fit
and need. Wh en you are trying to find your first job, the tendency is
to compromise fit in the interest of need, and it is relatively common
for new graduates to believe that they cannot be selective about
positions. Yet, it would be extremely unwise to take a job which does
not allow you to grow and to make the ethical and moral choices which
are comfortable for you. The pressures caused by the current climate of
change will be an added burden and professionals need to be strong and
confident to cope with that burden.
Making sure that the job
fits you, as well as being fit for you requires some self-examination
about fitness for the position. This entails assessing whether you
possess the relevant skills or, even better, the potential to grow them.
It also entails assessing
the level of enjoyment you will obtain from the duties and
responsibilities the position entails. To ensure a career progression
that reflects your actual potential, you must ensure that the jobs you
take are the jobs you really deserve, not merely the jobs you believe
you have to settle for. Perhaps the most important professional
characteristic an individual can develop is an understanding of his own
unique strengths, ways of working, and work-related needs to the degree
that he is able to emphasise them, rather than trying to remake himself
into somebody else. Because it is a very personal thing, it can be very
difficult for people to come to that understanding, however coming to
that understanding almost invariably in volves exposing yourself to a
multitude of professional and personal opportunities and experiences.
But how do you form a
realistic view of your skills and potential?
First, you accept
that you have a blend of interests, talents, skills, and life
experiences which are unique and which all, in one way or another, will
enrich and enhance your professional performance. Of course, that is
not to say you should assume that you are God's gift to librarianship.
It is a suggestion that you do not consider your professional skills
and talents as something apart from your other skills and talents.
Second, you accept
that you are a work-in-progress. It is commonly accepted by senior
members of the library profession in Australia that a new graduate has
learned approximately 10% of what he or she will need to know about
librarianship in the course of a normal career. In other words, each
professional is, at every point in his or her career, a work in
progress.
If you accept that you are
a work-in-progress, and that, therefore, whatever you do is likewise a
work-in-progress, that is, a temporary resting place in a continuous
creative and learning process, you will more easily internalise the
requirement to be vitally involved in engendering change in the
workplace. You will also accept more easily your personal
responsibility for outcomes and for continual professional and personal
growth.
Qualifications, however
good, will depreciate rapidly unless you adopt a career planning
strategy which involves planned skills enhancement and continuing
education. What is learned in the lecture theatre has a very short
half-life, particularly in the areas which are heavily technology
dependent. The technological generation gap has now shrunk to four
years.
However important they may
be, it is not your technical skills that will have the greatest impact
on your career success. Competency in a range of generic areas,
together with a can-do attitude and the acceptance of personal
responsibility for dev elopment of new skills and enhancement of
existing skills are even more important than technical expertise. It is
a fair bet that in all positions you will be expected to operate at a
level of excellence - doing the best that can possibly be done.
Excellence also requires continual learning. To remain alert and
satisfied, individuals also need to keep learning. Learning
opportunities can be formal, or informal, and professional reading
should be seen as a critical ongoing continuing education opportunity.
Generic competencies
The American Society for
Training and Development has identified sixteen knowledge and skill
areas critical for all employees. These are:
- Self esteem
- Goal setting and
motivation
- Interpersonal skills
- Speaking
- Listening
- Creative thinking
- Organisational
effectiveness
- Problem solving
- Teamwork
- Negotiating
- Reading
- Writing
- Mathematics
- Knowing how to learn
- Career development
- Leadership
Possibly only reading,
writing, and mathematics, and perhaps, knowing how to learn, will have
been directly addressed by formal education. Well-developed powers of
observation is a skill central to success in many of listed
competencies, and particularly important in interpersonal skills,
problem solving, teamwork and negotiation and therefore an obvious
omission from this list.
While the list appears
very simple, there are some hidden complexities, not the least of which
is how these various generic skills are defined. For example, Professor
Leonie Still has observed that for Australian men, teamwork means
"follow the leader and don't rock the boat", while for Australian
women, teamwork generally means "make a contribution and work
effectively together for a mutually agreed goal".[1]
In the modern library,
management skills are universally relevant. Every employee, whether
professional, paraprofessional or support staff, will be required to
apply management skills on the job. In addition to continuing education
in management there are a number of other generic skills, all of which
are contributory factors in management skills. No professional can
afford to ignore reading skills, language skills, listening skills,
observation skills, and problem- solving skills in developing a
personal plan for skills enhancement and continuing education.
Richard Mahoney, the Chief
Executive Officer of Monsanto, regards reading skills as essential for
success: "People who read more seem to have that marvellous ability to
see linkages between related events. That is the most important quality
an executive can have."[2] Research supports Mahoney's
assertion. In general, the higher a person's reading skills, the higher
his professional achievement. It's not just how well you read, what you
read is very important. I would make it compulsory for every student of
librarianship to view the movie Working Girl. Melanie Griffith plays a
character who reads widely. The storyline clearly demonstrates the
benefits of reading all sorts of material, and of being able to see the
connections between apparently unrelated things. This is a skill which
professionals should cultivate. It is not just in movies that making
connections leads to success.
Steps up the career ladder
will increasingly be through effective use of language. The higher the
position the more influence language skills have on success in
preparing reports, writing letters and papers, delivering
presentations, and participa ting in interviews.
Listening is important,
but what is often ignored is that generally more is learned by talking
than by listening. Talking affords the individual the opportunity to
become aware of what he knows and does not know. Active participation,
therefore, a sists in identifying knowledge gaps, and can aid in
developing a personal continuing education plan.
In my experience, the more
acute an individual's powers of observation, the better the ability of
that individual to contribute to the delivery of quality services.
Attention to detail contributes to accuracy, efficiency and
effectiveness and enhances responsiveness to client needs. It is also
important in negotiation, in teamwork, in problem-solving, and in
enhancing interpersonal skills.
All performance evaluation
data are collected through some form of observation. An effective
librarian continually and objectively evaluates the quality of his or
her own work, and actively contributes to the collection and analysis
of performance data relating to library processes and service delivery.
The focus on problem
solving in the workplace will be responsible for a great deal of the
post-qualification learning and unlearning professionals must engage
in. Improved performance monitoring will demand effective
problem-identification and solving skills to ensure that a climate of
continuous improvement is maintained.
Exercises vs problems
Throughout your formal
education, you have been evaluated on your ability to solve problems
that are given to you. However, outside of formal education, problems
usually have to be extracted from complex situations. Most of what most
teachers cons ider to be problems are not problems at all; they are
exercises or questions. The difference between a problem and an
exercise is that an exercise is a problem from which at least some of
the information which is required to formulate it, that is to ident ify
it and fully describe it, is denied to the person who is asked to solve
it.
The very popular case
method of teaching uses exercises rather than problems. While case
studies contain what the author considers to be all the relevant
information, much of the information used to formulate the exercises
has been filtered out. Separation of relevant from irrelevant
information is a critical part of problem formulation and solving, and
what is relevant to one problem solver may not be to another.
For example, I might ask
two school children the following question: Four birds are sitting on a
branch. If I throw a stone at one, how many are left? An urban child,
incorporating into the problem the information that this is a
mathematical exercise, will answer `three'. 4 - 1 = 3. A rural child
may bring to the problem knowledge about the behaviour of birds, and
will answer `none.' If you startle one bird the rest will also take
flight. Depending on the context, both answers are correct.
A question is an exercise
from which the reason for wanting to solve it has been removed. It is
an unmotivated exercise, a problem with no context. Nevertheless, the
reason for wanting to answer a question determines what is the
'correct' answer. To learn how to answer questions or solve exercises
is not to learn how to solve problems; and to learn how to solve
problems that are given is not to learn how to take problems from real
situations, how to formulate them. This can only be learned in real
life. Part of this learning is the realisation that the best place to
deal with a problem is not necessarily where the problem appears. for
example, headaches are not generally treated with brain surgery, but by
taking a pain killer.
Proactive self-management
You will very quickly
discover that work is harder than you expect, even when you learn fast,
because work involves more than just carrying out assigned tasks. As
well as the duties specified in the formal job description, you will
need to master skills and to build a reputation. The depth and variety
of the skills you master, and the quality of the professional
reputation you build will require a self-directed approach and a can-do
attitude.
For example, imagine that
you have just come to work in one of my libraries, where you are
assigned to provide reference assistance in an area of the library
where you have little experience. I would expect that you would utilise
coping skills and proactively take action to quickly acquire necessary
knowledge and skills. I definitely would not expect you to take a
passive approach and wait for a more senior person to note and take
action to redress your lack of knowledge and skill, for example by
arranging attendance at a formal training program.
There are a number of
proactive steps which you could take in this particular hypothetical
situation to develop your knowledge of the subject in order to ensure
that clients are provided with good service:
- learn the
classification of the subject
- learn the vocabulary of
the subject
- use subject thesauri to
help identify synonyms
- use the full range of
subject dictionaries, encyclopaedias, and textbooks to build knowledge
from a hierarchy of brief to thorough treatments of topics
- read bibliographic
and/or literature guides
- conduct very detailed
reference interviews to ensure that you fully understand the context
and the detail of any reference question
- compile bibliographies,
pathfinders and other subject guides
- read literature reviews
- read the prefaces to
handbooks and textbooks
- read subject histories
and biographies of relevant people
- learn about the subject
specific indexes and abstracting services
- identify the review
journals and monographic series
- participate in both
library related and subject related associations
- query listservs
None of these require
permission, large amounts of funds, or inordinate amounts of time, and
yet taking some or all of these actions would allow an individual to
very quickly build up a working knowledge of an unfamiliar subject
field.
You might also check the
rest of your general reference knowledge:[3]
- knowledge of resources
and collections
- knowledge of
alternative resources
- knowledge of when to
refer
- knowledge of the
organisation
- communications or
networks with other libraries
- knowledge of the
correct use of all reference tools
- knowledge of
organisation and library policies
Your reference skills:
- ability to thoroughly
investigate a problem
- ability to know when
only a short answer is appropriate
- provision of search
strategy to customer
- systematic approach
- awareness of not
knowing the answer, and when to refer
- developing of
methodology for answering "unanswerable" questions
- clear, logical thinking
- ability to use all
resources available,including print, electronic access and telephone
- ability to buy time
when you need it
- investigative know-how
- knowledge of library
resource and time limitations
- intuitive knowledge
when answer given is correct
- ability to answer
questions quickly
- effectiveness in
interviewing: getting to the customer's real question
and whether you have
developed the appropriate behavioural characteristics to enhance your
professional skills:
- approachable
- sense of willingness
- friendly attitude
- acknowledge customers
who are waiting
- determined to do a good
job
- able to deal
effectively with problem personalities
- positive attitude and
response to questions
- alert to customers
needing help but not asking for it
Personal behaviour
In general, career success
is not determined solely by occupational choices. Because everyday
decisions and actions convey a behavioural picture of oneself to
others, peers, supervisors and subordinates reach conclusions about
training, development, task allotment and promotion. Moment-by-moment
activities are as important to your career progress as the broader
avenues within which they occur, and they are wholly your own
responsibility.
I expect library staff at
all levels to be proactive within loosely specified boundaries. In
other words, I have an expectation that staff at all levels will take
the initiative to engender change. While you may never be instructed in
so many words to be proactive, demonstrated skills and willingness in
this area is virtually a prerequisite for advancement. You not only
need to take action about problems yourself, you will also be expected
to facilitate others to take action.
As I tell my staff,
operating a library is a moonshot. Within the libraries for which I am
responsible I favour managing services by self-directed teams. If the
person whose role within the hierarchy is to perform a vital function,
such as navigat ing the moon-buggy back to the spacecraft, is absent,
commonsense would dictate that the remaining members of the team need
to work together to ensure that they achieve liftoff and docking and
therefore get back home to earth safely. In other words, my staff
operate in self-directed teams. They have a clear idea of what the
purpose of the team is, and they move in and out of leadership roles
depending on their individual skills. Thus three or four people can all
assume a leadership role in the same team, depending on what particular
task that team is carrying out. And these people need not all be at the
same level, or even have the same qualifications. We use skills to
define responsibility. While this is fairly new in Australian
libraries, and therefore, I suspect, in those in South Africa,
increasingly, because of the restructuring which has removed layers of
middle management and, because of the need to ensure that quality
service is provided within the productivity requirements of a lean
staff, staff must be multiskilled. If strict demarcation is applied,
and the person who knows how to achieve lift-off is not available, then
everyone else remains stuck on the moon.
Libraries are vehicles for
empowering people, so by what they do, librarians, by definition, are
in the business of empowerment. Empowerment is a complex issue, because
it is basically about facilitating people to be all they can be, which
includes allowing them to make mistakes. Part of professional
obligation is to create an empowering workplace. You should both
multi-skill yourself and take responsibility for contributing to
development of additional skills in other members of staff.
Beginning librarians often
feel quite unempowered in the workplace, and incapable of negotiating
the resources they need in order to deliver quality services.
Every interaction in the
workplace is part of the ongoing negotiation we are involved in all
day, every day. There seems to be an entrenched belief that negotiation
is difficult, that you have to do courses to understand the rules, that
you have t o negotiate from a recognised position of power and that,
therefore, your capacity to negotiate for anything important is limited
unless you occupy an acknowledged position of power. This is not true.
Children are superb negotiators even though adults log ically have
power over and control everything they need and want and children
ostensibly have nothing that we want or need. Yet try to get a child to
tidy his toys, eat her vegetables or take a nap, and you will find
yourself negotiating. Who wins? The child, because instinctively
children know there are no rules in negotiations, only options.
A group of children
observed playing cricket on a piece of vacant ground in an Australian
country town provided an excellent example of negotiating. First, they
negotiated the "rules". Over the fence was a six, and so on. Then they
started to play. One of the boys was older and much taller than the
others, but was bowled out first ball. He refused to leave the crease.
"You have to get me out three times before I'm out because I have brain
damage", he said. After some discussion among themselves, the other
boys agreed to his demands. They were the many and he was the few. What
had caused them to change the rules?
- He believed his case
was special and therefore exempt from the rules.
- He waited until he was
in control of the bat before he made his demands. In negotiation,
timing is everything.
- He made his initial
demands high. There is a saying in negotiation that "If you are not
prepared to ask for more, then you must be prepared to settle for
less". The settlement will always be something less than your original
demand.
- He justified his demand
and used an emotional appeal (brain damage) at the same time. The
rationale strengthened, protected and justified the demand.
- He remained at the
crease with the bat in hand while they debated the issue among
themselves. The tactic of forbearance paid off.
- He held the bat at the
crease, so from the other players' perspective he controlled half of
the resources. In negotiation, power is a matter of perception.
These principles apply
equally to negotiating with those we perceive to be more powerful than
we are. The thing to remember about power is if I have power and you do
not think that I have, then you will act as if my power doesn't exist.
If, on the other hand, I do not have any real power but you think I do,
then you will act as if I do. In negotiations we almost always
attribute more power to the other party and discount our own power.
For librarians to acquire
power involves, in essence, beating the system. To beat any system
involves overcoming selfimposed constraints. Trying to beat a system
requires exercise of all the mental functions: thinking, sensing,
feeling, and intuit ion. It contrasts with passive acceptance of what
is. It occupies our mind with what might be, imagining a future that
would be better than the present. [4] Significant
personal and cultural development is not possible without beating
systems. In some cases, systems are beaten, even destroyed, by use of
force. However, it is much better to beat them by the use of ideas.
Force is directed at getting rid of what we do not want; ideas are
directed at getting what we do want. They are not equivalent: getting
rid of what we do not want does not assure us of getting what we want.
Beating a system removes
constraints imposed on us by the system. It also removes constraints
imposed on the system by itself. This extends the system's range of
choices, and enables the system to develop.[5] On the
wall of my office I have a picture of Ganesha, the Hindu god who is
both patron god of literature and the remover of obstacles. It reminds
me to strive to remove obstacles rather than concentrate on
accommodating them.
I would like to pause at
this point to talk a little about the issue of culture, discrimination
and libraries. Discrimination is a crime that requires an accomplice.
Unless others stand by and fail to protest, unless the victims accept
it, the perpetrators do not achieve their aims. Lack of demand is one
of the oldest justifications for discrimination in delivery of library
services.
Much of the current
approach to management has a potential to be discriminatory if applied
to libraries, particularly the very limited view of success as applied
to an organisation. If an organisation produces the results laid down
in its strategic plan then it is seen as successful. More and more
these key result areas relate to a market- place orientation and to
financial "performance", largely cost-cutting. Libraries are part of
society as a whole, and their purpose should be maximising the results
they achieve for all parts of that society, not just for traditional
library users, and certainly not for one part of society at the expense
of others.
Libraries generally have
responded to tightening budgets by either cutting services or
introducing charges. There is another available pool of funding that
has been all but ignored. I am talking about wastage and expenditure on
little things. Libraries tend to look to the big ticket items to find
the cuts, when they could effortlessly find the amount and more in an
accumulation of small amounts we currently ignore. I believe every
library staff member has a responsibility to ensure that the potent ial
for reduction of needed services to those least able to negotiate is
minimised by your management of scarce resources.
The reason libraries have
not routinely tapped minor extravagance or wastage as a source of funds
is because individual staff members have no idea what everything really
costs.
Make it your business to
find out the relative difference in the cost of sending a fax and
posting a letter, how much it costs to place an order or pay an
account, how much each piece of library stationery costs, how much it
costs to leave the lights burning in an office for 3 hours while you
are at a meeting, or to leave a photocopier or computer on overnight.
Also make it a habit to
work out what you are worth to your employer. If you know how much you
cost on a per minute, per hour, per day and annual basis, you will be
able to work out very easily which of the activities you are
contemplating will be worth the cost of your time. You will be aware of
the cost of wasting time. I am famous for mentally adding up the
cumulated salary costs represented at meetings and when people are
taking an inordinate length of time to come to a decision, announcing
th e cost of the time taken on a particular topic. Frankly, I think we
tend in libraries to over-plan, and use up $1,000 of time to make a $50
decision. Knowing what you are worth will encourage you to optimise the
use of your time. It will also allow you to tabulate what you are worth
to the organisation. I work on the principle that my employer must
always make a profit on me, so I add up any savings I achieve or
funding I bring in, perhaps by negotiation of a better deal with a
supplier, a change in mater ials that saves money but does not
compromise on quality, or identification and elimination of some
wasteful practice. Let me tell you, being able to put into your
resumé, something like "Achieved a 67% reduction in cost of
physical processing of library materials", is a powerful asset when you
are applying for promotion or for another job.
There is another form of
discrimination so common in libraries that it is not usually
identified, and that is the form of their organisational structures,
and their management practices. In common with other organisations, and
in particular, public services, libraries in colonised countries have
had organisational and managerial models imposed on them. While much of
what has been imposed on the society may have been recognised and, with
independence, or growing political maturity, adapted or changed,
world-wide we are led to believe that there is only one "right" form of
structure and one "right" way to manage.
In 1995 the standard
solution for achieving world class performance is to copy Japanese
management. While what we are told to copy may change, the solution -
copying someone else's success - seems to remain immutable.
At least one person,
however, has recognised the importance of cultural appropriateness in
the design and management of information networks. Writing on
information technologies in the Pacific, Donald Rubenstein [6]
of the Micronesian Area Research Center at the University of Guam,
suggests that in Micronesia and other Pacific Island areas, the
principal issues in developing information networks are human and
cultural, rather than technological and organisational. In that
culture, as in many others, information exchange is predominantly
through face-to-face interaction. In Micronesia the preferred and usual
way of getting information is still to go and talk directly to someone
else.
Rubenstein argues that the
medium and the message are not equivalent but that the medium of
information alters its nature and power. In developing information
networks for the Pacific Islands he suggests that it is important to be
sensitive to how new information media may affect basic cultural
patterns and relationships.
I will not presume to tell
you how South African libraries should be structured and managed. I
have no doubt that over the next few years you will experience a
feeding frenzy of overseas "experts" quite happy to drop in for a few
minutes, tell you something to the effect of "Have I got a solution for
you. Now, what's your problem?", and charge you huge amounts of money
for the privilege.
I will just quote the
words of Halidou Sawadogo, a peasant leader in Burkina Faso:
Above all, we must start
from what we are - we have to know who we are, and then we can improve
what our parents did. Then we shall rise on our own. Our development
will not be copied [from] elsewhere. We must value what is in our
house, our vill age, our region, our country. Only if we appreciate the
value of these things will we be able to relate correctly to the things
that come from abroad, some of which are very worthwhile for our
country. But all must come from our own roots.
Actually, I think that
Africa probably has much more to teach the world than it has to learn.
One of the critically important things indigenous peoples have to teach
the world is a certain way of giving and sharing. In the dominant
culture of the West, we regard property, ownership, possessions, and
wealth as natural goals and rights of all citizens. We regard this to
be human nature. It is not. Certainly the art of unselfconscious giving
is one of Africa's most meaningful gifts to mankind. Logically,
libraries are all about giving away information and recreational
opportunities, though I am not sure if we see what we do quite in that
light. If libraries world-wide took the art of unselfconscious
generosity into our service principles our libraries would be much more
effective places.
Accountability
It is my view that a
critical part of professional ethics and accountability is to ensure
libraries are culturally appropriate in their structure, management and
service delivery. If we do not ensure cultural appropriateness, we
misuse public fund s and we accept discrimination at some level in our
delivery of services.
All staff in libraries
should be aware of the need for accountability. Accountability is a
combination of openness and ethics. This is one area where there can be
some conflict in the workplace due to differing interpretations in
practice. Ethics relate to personal interactions with people. Generally
ethics deal with the good and the bad, but not the legal and illegal.
Law on the other hand is a formal statement of a society's beliefs and
values. The issues of conflict of interest, exploitation and privacy,
are ethical issues. In the public sector the spotlight tends to be on
conflict of interest and criminal behaviour, but it is in the other
areas that professionals need to be particularly vigilant, because,
being less clearly defined, they provi de greater potential for
variance.
Work-place and personal
pressures are generally cited as the causal factors in unethical
behaviour. Ludwig and Longenecker suggest a somewhat different
perspective. They trace an analogy to the Biblical story of David and
Bathsheba, which describes how King David became caught up in a
downward spiral of unethical decisions. They suggest that many ethical
violations are the by-products of success, rather than the result of
business and competitive pressures. They also suggest that these
ethical vio lations result from a willingness to abandon personal
principles and identify four potential by-products of success which may
lead to ethical violations:
- complacency and lack of
strategic focus
- privileged access to
information, people or objects
- unrestrained control of
organisational resources; and
- inflated self-belief in
ability to manipulate and control outcomes. [7]
The professional
obligations of humour, excellence, and continuous learning can also be
seen as aspects of the obligation to behave ethically. Being able to
laugh at oneself and at the foibles of the profession is healthy, shows
up where work needs to be done, and keeps the sense of balance. When
everything is very serious the tendency is to stop criticising
constructively and start protecting.
Much has been written
about crafting statements of ethics, and philosophical treatises on the
subject abound. More useful in the practical sense is to consider how
one would behave when faced with varying ethical dilemmas.
Differentiating between right and wrong may seem to be simple, but in
practice, the question is becoming more, rather than less complex in
the workplace.
Ethical dilemmas in
Libraries, Herbert White's collection of case studies, which captures
many of the ethical issues that regularly confront librarians,
highlights the fact that the decision-making process is rarely
straight-forward, and that ethical issues are not necessarily
recognised to be so when they arise in libraries.[8]
There is a growing
conviction amongst professionals in all disciplines, that it is no
longer possible to practice within traditional ethical constraints. The
belief is taking hold that unless professionals look out for their own
selfinterest, they will be crushed by commercialisation, competition
and a host of other inimical socio- economic forces. This line of
reasoning can lead the professional to infer that self-interest
justifies compromises in, and even rejection of obligations that
standards of professional ethics have traditionally imposed.[9]
The difficulty for professionals is that different standards are being
imposed or expected in different organisations.
Marketing and promotion
While there is a dilemma
for the individual in the issue of differing approaches to ethical
issues, the situation as regards marketing and promotion of library
services is clearer.In common with other types of organisations,
libraries are increasingly moving to a market orientation. Marketing,
with its emphasis on meeting user needs and adopting an overall
systematic plan to meet library and organisational objectives, can help
libraries operate more efficiently, provide collections and services th
at will better satisfy clients, and attract more resources. Because
marketing services requires commitment from all staff, you will no
doubt be expected to demonstrate commitment to a marketing orientation.
Every beginning librarian
should accept that all librarians have an obligation to promote the
profession and what it achieves, by naming and claiming what
professional librarians do, and by letting others know of the
contribution of the profession to the wider world, and of the
profession's successes. I hope that you all belong to a professional
association, and that you feel you can make a contribution. In case
anyone is reticent about that, let me share something with you.
The most important things
I've learned I learned from my lecturers in my first year at
university, and from The Australian Women's Weekly. From my
lecturers I learned that you must never assume that others know you
know something. Always state the obvious. You'll be surprised how often
others think you've said something brilliant. From The Australian Women's Weekly I've
learned that you should not assume that something you know is commonly
known by others. People get paid for sending in household tips I've
known all my life.
Conclusion
Albert Einstein said:
"Everything should be made as simple as possible, but not simpler." If
I were to try to encapsulate everything I have said today in the
proverbial twenty-five words or less, it would go something like this:
Every professional has an obligation to operate at a level of
professional excellence. There are many kinds of excellence. Make sure
yours, culturally and personally, is your own.
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