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Technology and e-journal management: the practical impact on library and information industry stakeholders

Jay Glaisyer, managing director, SwetsBlackwell

Today's grand plan

  • Introduction - where I'm coming from
  • Setting the scene
    • Environment 1 - who are the stakeholders
    • Environment 2 - e-journal issues and impact
    • Environment 3 - industry trends
    • Environment 4 - anything else
  • What's working well
  • What's not working well
  • What if...
  • Strategies for collaboration, current and future
  • Questions - over to you

Introduction

  • Responsibility and balance
  • Today's focus - collaboration strategies
  • How can we all survive and thrive into the future
  • How best to make use of our respective strengths, identify our core business, work together
  • What do we do well:
    • Staff - dependable, informed
    • Systems
    • Relationships
    • Historical expertise
    • Financial stability
    • Core business versus diversity
    • Investment in the future
    • Vision, innovative
    • More...?

Environment 1 - who are the stakeholders

  • Us (agents)
  • You (our customers)
  • Industry partners
  • Clients/users/readers/patrons... whatever you choose to call them
  • Publishers
  • Others...?
  • What do we all have in common - commercial and non-commercial?

Environmental issues 2: e impact factor

  • Over 20 per cent titles handled by Swets have e component
  • ANZ - pilot market, early adopter
  • Content primarily science, technology, medicine (STM) but not for long
  • Publisher price increases
  • Consortia pricing models
  • Flexibility of content
  • Surcharges
  • Delivery methods
  • Current awareness - what's out there, differentiating (service and content)
  • E is simpler (!)
  • Temptation to go direct
  • Expectation of more for less
  • Need for increasingly sophisticated management and searching tools/access methods
  • Changing relationships
  • Space and storage issues: archiving, back access
  • Remote users - does e content meet their needs
  • 'Human resources' - skills, training, staff development, roles and responsibilities
  • Collection development/management

Source: Swets Blackwell 2003 E-journal survey - copies can be purchased

Environmental issues 3

  • Fewer agents
  • New players popping up
  • Libraries buying direct
  • Publishers 'getting to know' their customers
  • Academic market beginning to question the big deal
  • Intermediaries pushing for survival - sleeping giants
  • Libraries pushing for survival
  • Users on steroids...
  • Budgets - reducing support, pressure to justify existence
  • The 'e only' myth
  • Emphasis on branding e resources ... what about print?

Environmental issues 4: services to libraries (something old something new)

  • Subscription management services
  • Consolidation/shelf ready services
  • Management reporting
  • E-journal management services
  • E access services
  • EDI (electronic data interchange)
  • Consortia management services, negotiation services
  • License management services

What's working well...

  • Intermediaries reinventing themselves, investing in e management tools, promoting their added value
  • All players questioning their particular value in the information chain, examining their core business and their strengths
  • Libraries collaborating, levying purchasing power by forming consortia, sharing resources and ideas
  • Libraries looking seriously at outsourcing options
  • Negotiation with publishers for more e content, flexibility of pricing
  • Publishers realizing reality of the e world - pricing, flexibility, workload
  • Formal service level agreements, organized purchasing via tender, centralized technical services/acquisitions

What's not working well

  • Duplication of effort, reinventing the wheel
  • Increased bureaucracy, emphasis on process rather than outcome
  • Still some lack of clarity about roles
  • E-journal processes still unclear
  • Publishers understanding of the environment
  • Communication between all the stakeholders
  • Holistic approach to collection development and purchase of resources
  • The big deal
  • Collaboration versus competition
  • Exclusivity or choice
  • Demise of divine and others

What if...

  • Agents disappear completely
  • Libraries disappear completely
  • Libraries absorb libraries
  • Publishers continue with the big deal approach and libraries continue to support this
  • E only - fact or fiction
  • We are left with only three big publishers...

Strategies for success: learning, listening, experimenting...

  • Publishers coming full circle and looking to agents to manage back-office and administration and offer customer service
  • Library consortia looking to intermediaries to manage complexity of e content licensing and consortia negotiation - global experience, historical relationships, sophisticated systems, and holistic vision
  • Each player looking at the core business and strengths of the other and beginning to utilize these to their own advantage
  • Change in expectations - agents do not offer their services for free!
  • Librarians willing to 'let go' and develop long-term business partnerships with third parties with agreed services and service levels
  • Each player recognising their responsibility to the industry and the future viability of the others
  • Intermediaries seeing publishers as customers and clearly identifying and branding services to this community as well as to libraries (our traditional customers)
  • Long-term strategic planning
  • Industry forums to discuss strategic planning across all stakeholders

Further reading...

  • Managing licencing lnformation - a co-operative way forward, Steve Cramond, University of Adelaide, paper delivered at ALIA Specials, Health and Law Libraries Conference, Adelaide, August 2003
  • Association of Subscription Agents Conference proceedings 2003
  • Swets Blackwell E-journal survey 2003
  • Intermediaries' core business in the e-journal management environment, unpublished article by Traci Webb, electronic products manager, Swets Blackwell - Health Inform (copy can be provided)
  • Gillian Wood, NSW Health paper delivered at ALIA Specials, Health and Law Libraries Conference... to be provided
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