Australian Library and Information Association

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Communicating well

Initiative 9

Initiative	Outputs	Outcomes	Measures of success	Links
9. Achieve membership growth through recruitment and retention programs covering all career stages and sectors (Object 5)** 9.1 Continue to develop services and marketing aimed at new professional members and those early in their LIS career 9.2 Review and redevelop the ALIAnet website membership pages (targeting potential members and new and continuing members) 9.3 Develop a tailored gateway on the ALIAnet website for new members 9.4 targeted recruitment campaign for Associate and Library Technician membership categories 9.5 Promote services for institutional members, including services targeted to the public library and special library sectors 9.6 Continue linking of services delivered through the membership database and the website 9.7 Recruitment campaign targeting employers and the value to them of their employees being ALIA members	Targeted marketing to potential LIS candidates and careers advisers, promoting both libraries and those who work in the sector Tailored gateway on the website for new members Targeted services and recruitment campaigns to specific sectors and categories of personal and institutional members Members-only content and services including online events and conference management, online access to group membership information for office-bearers and integrated CPD Scheme services E-commerce facilities beyond the existing online renewal process	A vibrant association attracting new members from across the sector ALIA members have distinct advantages through access to unique services and opportunities Employers value and encourage ALIA membership among their employees	Net membership growth of 6 per cent from June 2004 to December 2006 90 per cent membership retention rate achieved by June 2005 and maintained Percentage of inquiries resulting in membership applications Take-up of internet-based content and services by members	Initiative 2 Initiative 3 Initiative 10 Initiative 11
(** indicates the highest priority initiatives)

Initiative 10

Initiative	Outputs	Outcomes	Measures of success	Links
10. Increase the participation and engagement of members (Object 5) 10.1 Improve the effectiveness of the management and administration of groups 10.2 Develop a model to support rural and remote members 10.3 Further develop the role of local liaison officers 10.4 Facilitate involvement of members in policy development	Orientation information and workshops for group office bearers Programs and services accessible for members in rural, regional and remote areas A range of consultative mechanisms appropriate to the issues for discussion	Members, regardless of their geographic location are able to participate in and engage fully with the association Grassroots participation through strong and dynamic groups Members are informed about key policy issues and contribute to policy development	Increased participation by rural, regional and remote members Take-up by group office bearers of orientation information and workshops Numbers participating in member consultations and forums	Initiative 4 Initiative 5 Initiative 9 Initiative 11
(** indicates the highest priority initiatives)

Initiative 11

Initiative	Outputs	Outcomes	Measures of success	Links
11. Communicate and promote the association's priorities, achievements and activities (Object 5) 11.1 Develop a communications strategy to promote ALIA's objects and vision 11.2 Promote and publicise ALIA's 2005-2006 plan 11.3 Write communications plans for all initiatives	Agreed guidelines for ALIA communication activities Communication plans for all initiatives Communicate achievements of the 2005-2006 plan in inCite	Communication that reinforces ALIA's values, vision, achievements and expertise Enhance the association as a professional community of practice	Members are informed about the association's priorities, achievements and activities	All initiative
(** indicates the highest priority initiatives)