Australian Library and Information Association
home > governance > planning > 2003-2004 > ALIA 2003-2004 plan: Looking to the future
 

Looking to the future

What will success for ALIA be like and how will it be judged? By the end of 2004 what will the Association be? What will have been achieved? What are our ambitions for ALIA?

We want ALIA to be:

  • an Association that people want to join - membership of ALIA will be an automatic response to working in the sector
  • an Association that is perceived to be for everyone in the sector, including employers
  • the undisputed peak body for our sector - an Association that no politician, public figure or decision-maker would ignore
  • attractive to institutional members
  • at the forefront of linking research with improved practice
  • an Association which fosters a dynamic and vital continuing professional development program
  • regarded nationally and internationally as a pace-setter by similar organisations
  • adaptive and responsive to a changing environment: new opportunities, new services, new partnerships
  • creating active and productive relationships with employers
  • an Association which promotes and models the values of the profession
  • an Association whose membership is engaged and participative
  • financially viable, governed effectively, knowledgeable, skilled and capable
  • an employer of first choice

The initiatives proposed for 2003 and 2004 address the Association's objects, core values and strategic focus. They aim to use the Association's major strengths, neutralise the challenges, exploit opportunities and reduce risks. They also aim to take account of the ethical dimensions (such as issues of rights, obligations or integrity) of the identified strengths, challenges, opportunities and risks.


Strengths Opportunities

Exceptional 
  • The skills, capabilities and values of the sector are aligned with society's requirements and expectations (ethical dimension)
  • A recognised standards body (ethical dimension)
  • Has credibility in the sector (ethical dimension)
  • Flexible - has the ability to reinvent itself to remain relevant
  • A national, sector-wide organisation
  • Broad resource base, eg.expertise, sound investments, assets

Exceptional 
  • Seize the moment - it's here!
  • Broad membership base (ethical dimension)
  • Recognition as a standards body, eg. dynamic and irresistible educational framework (ethical dimension)
  • Peak body status
  • Impact on policy development, eg. information literacy, copyright (ethical dimension)

Secondary 
  • Positive reputation
  • Demonstrates leadership within the sector
  • Broad, inclusive membership base
  • Communicates within and beyond the sector
  • Loyalty and commitment of members

Secondary 
  • Democracy in communication
  • Harnessing the passion and intellectual capital of members
  • Status - role in NSW pay equity case win
  • Reputation and status of sector and LIS workers
  • Values and ethics of profession
Challenges Risks

Exceptional 
  • Generational change and renewal (social and economic challenges)
  • To generate and retain members, both personal and institutional (ethical dimension)
  • To engage members more with ALIA - to ensure the framework for members to take ownership of the agenda (ethical dimension)
  • To meet the needs of a broad-based sector
  • More effective communication - to create the need to know and encourage communication among members (ethical dimension)

Exceptional 
  • Competition -the range of organisations to which people and institutions can belong (ethical dimension)
  • Silos
  • Dependence on volunteerism in an increasingly time-poor society (ethical dimension)
  • Not clearly defining or articulating our expertise - risk of being eclipsed by others

Secondary 
  • To identify the distinct needs of personal and institutional members
  • To continue to be financially viable
  • The dead hand of tradition
  • Organisational change
  • To uphold our values and ethics in a changing social environment
  • Marketing to members and externally - impact on policy development

Secondary 
  • Balancing national with grass roots
  • Financial fragility
  • The skills and capabilities of the sector are aligned with society's requirements and expectations
  • Exposure to external environment

indexprevtopnext
ALIA logo http://www.alia.org.au/governance/planning/2003-2004/future.html
© ALIA [ Feedback | site map | privacy ] sm.ed 11:40pm 1 March 2010