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ALIA 2003-2004 plan

Achievements and highlights to December 2004

Members first (Objects 2, 3, 5)

We put our members first. Members' needs and priorities drive our services. Services are specifically designed to benefit personal members in their career choices, and institutional members in their delivery of services and their achievement of aims and objectives. Members engage with the Association through their involvement and participation in a wide range of services and activities.

Initiative Outcomes by December 2003 Outcomes by December 2004 Critical success measures Achievements and highlights to December 2004
A. Enhance engagement of members through state/territory and locally-based groups and programs through:
  • Local support
  • Support for members in rural and remote areas
  • Group-based e-communications and newsletters

(Object 5)
  • Local support and co-ordination arrangements in place
  • Groups report on level of participation, new membership
  • Most groups using e-lists and e-newsletters as primary communication mechanisms
  • Groups report on level of participation, new membership
  • Groups have a level of activity and support to deliver services to meet members' needs within agreed operating and financial guidelines
  • Growth in active membership of groups and e-lists
  • Growth in participation by members from rural and remote areas
  • Local support arrangements established and seven local liaison officers appointed
  • Review of member engagement completed; recommendations implemented from 2004; summary report for members and discussion paper for 2004 NPC issued
  • Participation in NPC expanded from the 2004 regional meetings
  • Growth in group e-lists and e-newsletters
  • Budget and reporting processes for groups streamlined
B. Membership growth program (Objects 3, 5)
  • Membership application process streamlined
  • New and recent graduates targeted for membership
  • ALIA champions program commenced involving members across the sector in promoting the Association at the grass roots
  • ALIA champions program implemented
  • New members since 2002 surveyed
  • Achieve retention rate of 90 per cent and 3 per cent net growth in membership by December 2004 (from 84 per cent retention rate in June 2002)
  • Ongoing net annual growth in personal and institutional membership
  • 50 per cent of inquiries result in membership application
  • Retention rate of 95.75 per cent at end of January 2005 (increased from 84 per cent in June 2002)
  • Net growth rate -2.5 per cent on 6 months (July-Dec 2004) of the membership year
  • 36.5 per cent of inquiries resulting in membership applications
  • Members able to renew online
  • Increase in online requests for membership application forms
  • Communications audit of membership information conducted and promotional materials revised
  • New graduates targeted through Initiative K
  • New members can join online from November 2004 using the online shop facility (Initiative O)

Excellence (Objects 2, 3, 4, 5)

Our services and activities focus on promoting excellence in practice. Our awards program recognises excellence in practice by individuals and organisations. We focus on career-long education to meet the needs and aspirations for library and information service practice in the twenty first century. We aim to foster research for innovative practice. Through excellence in practice our members reinforce the essential role of our sector in the wider community.

Initiative Outcomes by December 2003 Outcomes by December 2004 Critical success measures Achievements and highlights to December 2004
C. A framework for career-long education for the knowledge age, encompassing continuing professional development and formal education (Objects 2, 3)
  • New education framework endorsed
  • Course recognition program revised
  • Comprehensive continuing professional development program incorporated into the education framework
  • Revised course recognition program implemented
  • Adoption by the wider library and information services sector of a new education framework by December 2004
  • Education framework endorsed by BOD
  • Education Reference Group established
  • Course recognition model revised to include the role of the Education Reference Group
  • Review of education statements begun
  • Standards for teacher librarians developed by ALIA/ASLA Policy Advisory Group and endorsed by the Board
D. Implement a comprehensive continuing professional development program through arrangements with external training providers (Objects 2, 3, 5)
  • First triennium of the existing CPD program evaluated by August 2003
  • Program to link ALIA CPD with institutional staff development programs piloted and reported
  • A range of continuing professional development activities for personal and institutional members offered and evaluated
  • 25 per cent of eligible members participating in Continuing Professional Development Program by December 2004
  • CPD scheme rejuvenated and simplified points system introduced
  • Audit of first triennium of CPD scheme completed
  • Career-long learning user guide released and online recording of CPD activity in place
  • Trial of recognition of institutional staff development programs for CPD
  • Partnerships with external training providers for a wide range of training programs
E. Establish a network of peers focused on encouraging innovation in library and information services practice through research and use of research results (Object 2, 3, 5)
  • ALIA research institute established as an approved research institute for taxation purposes
  • Research Exchange and Partnership (REAP) Program launched at AGM, May 2003
  • Research Exchange and Partnership (REAP) Program implemented
  • Research Exchange and Partnership Program operates as a network for exchange of ideas and information by December 2004
  • REAP program launched May 2003, including aliaREAP e-list and ALIA eprints repository
  • Research Committee established
  • ALIA/ANZILL REAP brochure distributed at Lifelong Learning Conference, July 2004
  • REAP session held at 2004 Biennial Conference
  • REAP members contributed to RAILS seminar, Brisbane, September 2004
  • Application for Approved Research Institute status is with the approving body
F. Engage members and partners through a conference program (Objects 1, 2, 3, 5) Conference program for 2003 includes
  • ALIA Information Online
  • Asia Pacific Special, Health and Law Librarians Conference
  • National Library Technicians Conference
Conference program for 2004 includes
  • ALIA Biennial Conference
  • International Conference on Archiving Web Resources
  • New Librarians Symposium 2
  • Sustainable engagement with partner organisations
  • Successful sharing of knowledge and ideas
  • Financial targets for the conference program are met
  • 2003-2004 conferences met or exceeded targets
  • Many well-attended group seminars and workshops held
  • Future conferences endorsed include: Online 2005, Library Technicians 2005, Evidence Based Librarianship conference 2005, ALIA Biennial conference 2006
  • Working more closely with exhibitors
  • Conference program is requiring reallocation of resources in National Office

Expertise and credibility (Objects 1, 2, 4)

Our policies and guidelines are based on research, expertise, shared knowledge and endorsed standards. Our advocacy and lobbying is based on understanding the context and power of data and evidence-based research.

Initiative Outcomes by December 2003 Outcomes by December 2004 Critical success measures Achievements and highlights to December 2004
G. Extend ALIA's influence as a national body representative of library and information services on an issues by issues basis (Objects 2, 4)
  • Participation in current policy and legislative reviews in areas critical to the sector
  • Participation in cross-sectoral forums and initiatives
  • Participation in launch of the Regional Cultural Alliance
  • Participation in current policy and legislative reviews in areas critical to the sector
  • Participation in cross-sectoral forums and initiatives
  • Recognition within and beyond the sector of ALIA's expertise and credibility
  • Demonstrated influence on policy outcomes
Participation in:
  • Regional Cultural Alliance
  • Coalition for Cultural Diversity
  • Collections Roundtable
  • Australian Government Cultural Heritage Reference Group for Iraq
  • CREATE, the national industry training advisory body
  • Peak bodies forum
  • Site licensing: a national issue forum, December 2004
Submissions completed:
  • Review of copyright digital agenda amendments - still under consideration
  • Australia/US free trade agreement - copyright/IP to be finalised
  • World Summit on the Information Society
  • 2006 Census: ABS views on content and procedures - still underway
  • New business model for distribution of Commonwealth publications - ongoing
  • Australian Film Commission / ScreenSound Australia integration
  • Review of the gender pay gap in Western Australia - ALIA recommendations taken up
  • Australian accession to the WIPO Copyright Treaty and WIPO Performances and Phonograms Treaty
  • Senate Employment, Workplace Relations and Education References Committee inquiry into life-long learning - recommendations noted
  • Australian Bureau of Statistics review of the Australian standard classification of languages - related to 2006 Census
Memorandums of Understanding with:
  • Australian School Libraries Association
  • Australian Society of Archivists
  • Public Libraries Australia
  • Conference of Southeast Asian Librarians (CONSAL) - underway
Response to recommendations of senate inquiry into the role of libraries in the online environment prepared and being pursued.
2004 Library and Information Week Forum 'Down and loaded: the right information at the right time' hosted by ALIA - ongoing
H. Develop and promote lobbying and advocacy resources for members (Objects 2, 3, 4)
  • Lobbying and advocacy resources available through members-only website
  • Lobbying and advocacy resources available through members-only website
  • Resources assessed as effective and useful by members
  • Inquiry watch web page
  • Information literacy advocacy kit
  • Members-only advocacy 'how to' resources
  • Public access internet services guidelines (members-only)
  • Report on survey of internet access in public libraries
  • LIS sector watch, regular InCite column from September 2004
I Leadership of the National Coalition for Information Literacy Advocacy (Objects 1, 2, 4)
  • Framework for the coalition established and action plan developed
  • Information literacy included as a strand in Library and Information Week 2003
  • National Coalition for Information Literacy Advocacy established
  • A broad-based coalition established, involving stakeholders from outside the LIS and education sectors, including business, IT and government
  • Framework established and moving forward with action plan
  • Information literacy the theme for Library and Information Week 2003
  • Took part with Adult Learning Australia in a number of initiatives for Adult Learners Week 2003
  • Learning Communities Network being investigated as a possible host for the coalition

Adding value (Objects 3, 5)

Our aim is that ALIA membership will deliver a competitive advantage in a dynamic and challenging information services environment. Members (both personal and institutional) have a distinct advantage through their access to unique services and other opportunities.

Initiative Outcomes by December 2003 Outcomes by December 2004 Critical success measures Achievements and highlights to December 2004
J. Increase member-only services, particularly internet-based (Objects 2, 3, 4, 5)
  • Personalised information about services and benefits delivered to members
  • Mechanisms established for monitoring and evaluating take-up and benefit of services
  • New services established
  • Impact of internet-based member services evaluated
  • Range of internet-based member services developed progressively to December 2004
  • Services are well taken up by members and are cost-effective
  • Redeveloped web-site launched May 2003
  • Events database enlarged and allows members to add entries online
  • Expanded conference website with enhanced search engine
  • Extensive members-only employment section
  • RSS feed offered for sections of the website
  • Web-based e-mail service for members
  • Further development of members-only services and streamlining of functionality ongoing
K. Implement new services and a marketing campaign aimed at new professional members to strengthen participation in ALIA those early in their LIS career (Objects 2, 3, 5)
  • At least one activity specifically targeting those early in a LIS career
  • National New Graduates group established
  • At least one activity specifically targeting those early in a LIS career
  • Mechanism established for those early in their career to contribute to ALIA governance
  • 75 per cent of student members retained as members after graduation
  • Increase in membership inquiries from those new to the LIS sector
  • Current retention rate fro new grads is 86.2 per cent
  • New Graduates Group (NGG) established, including e-list and webpage - over 400 members by November 2004
  • NGG co-ordinators and activities in all states/territories
  • Substantial content added to NGG web pages
  • New Librarians' Symposium 1.5, December 2003
  • New Librarians' Symposium 2, December 2004
  • Regular column Energise > enthuse > inspire in inCite
  • 'Challenge' session at 2004 Biennial Conference
L. Achieve favourable purchasing agreements for institutional members for products and services, in consultation with other peak bodies and representatives of the special library and information services sector (Objects 1, 2, 4, 5)
  • Reference Group established
  • Program scoped and project plans developed by June 2003
  • At least one service or activity established supporting members in their acquisition of online resources
  • Advisory and support services established
  • Activities and services are well taken up by members and are cost-effective
  • Purchasing and Consortia Reference Group established
  • ALIA CIPS (Co-operative Information Purchasing Services for ALIA institutional members) launched August 2003
  • Purchasing agreements and licensing forums held Melbourne, February 2004, Adelaide, July 2004, Brisbane, September 2004
  • Planning for Purchasing Agreements and Licensing Forum, Sydney, February 2005
  • Information resource on licensing and purchasing issues
  • Poster presentation at 2004 Biennial Conference
  • Health Libraries Australia proposal for a national health information network endorsed
M. Secure a model copyright licence for electronic resources for special libraries through negotiations with the Copyright Agency Ltd (Objects 1, 2, 4, 5)
  • Model copyright licence for electronic resources for special libraries made available by CAL by December 2003
 
  • Model copyright licence for electronic resources for special libraries made available by CAL.
  • On hold - current focus is on digital agenda amendments review
N. Implement a strategic program for public libraries, focusing on partnerships, advocacy and standards and benchmarks (Objects 2, 3, 4, 5)
  • Program scoped and project plans developed by June 2003
  • Partnerships with other public library organisations established
  • Service guidelines and benchmarks for public libraries developed in partnership with other stakeholders
  • Increase in public library institutional members by December 2004
  • Recognition by sector of service guidelines and benchmarks
  • aliaPUBNEWS, monthly electronic bulletin launched July 2003 on trial basis and evaluated early 2004. Over 500 subscribers by end 2004; revised to provide members-only additional content July 2004
  • Memorandum of understanding with Public Libraries Australia; ALIA represented on PLA Board
  • Resource guide on standards, guidelines and benchmarks for public library services released December 2004
  • Participation in regional cultural alliance

Investment in the future (Object 5)

Our future is embedded in our Objects. People, financial viability and the energy that our sector inspires drive our future. Our future depends on effective decision-making processes and a strong and adaptable information and communications infrastructure.

Initiative Outcomes by December 2003 Outcomes by December 2004 Critical success measures Achievements and highlights to December 2004
O. Implement a web-accessible membership database to allow development of new online and member-only services (Objects 3, 5)
  • Development, testing and implementation of system by May 2003
 
  • Web-accessible membership database operates successfully and allows growth of services throughout 2003-2004
  • Web-accessible membership database launched May 2003
  • Online payments gateway for membership fees
  • Office-bearers' component in development
  • Online shop launched at the NPC, November 2004
  • Ongoing development of database performance and functions
P. Develop and implement a partnership framework, including a strategic sponsorship plan (Objects 2, 3, 4, 5)
  • Framework for seeking partners for targeted projects developed
  • Strategic sponsorship plan in place
  • Partnerships for targeted activities and initiatives achieved
  • Draft guidelines prepared
  • New models for sponsorship/partnerships for NSS and ALW developed
  • Database of sponsor activity developed and data being added
Q. Evaluate the effectiveness of the Board of Directors (Objects 1, 2, 3, 4, 5)
  • Evaluation conducted including review of organisational fit
  • Report of evaluation
 
  • There are effective and transparent systems for evaluation and accountability
  • Board evaluations conducted in 2003 and 2004
  • Board modus operandi reviewed and updated
  • Development program for the Board covering financial reporting, auditing, strategic governance for not-for-profit associations, risk management
R. Review ALIA assets (Object 5)
  • Analysis of current state of ALIA assets completed
 
  • Sound asset management in place as a basis for investment
  • Assets reviewed in preparation for move to international reporting standards
  • accounts set up from 2004 for full implementation in 2005
  • ALIA investment portfolio reviewed monthly
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