From ALIA WIKI

Main: Marketing

• Kassell A (2002) Practical Tips to Help You Prove Your Value Marketing Library Services 16 (4) (May/June).
• Matthews JR (2003) Determining and Communicating the Value of the Special Library. Information Outlook 7 (3) (2003): 26-31.
• Paul M, Rylatt D & Atkins C (1996) The winning package: ACLIS special libraries advocacy project. ACLIS, Canberra.
• Rowley J (2006) Information Marketing, 2nd edition. Ashgate Publishing, 229 p.
• Strouse R (2003) Demonstrating Value and Return on Investment: The Ongoing Imperative. Information Outlook. 7 (3). 14-19.
• Marketing Our Libraries: on and off the Internet!